Fractional commercial leadership
The partnerships, capital and commercial direction to take your technology business further.
I’m Barry. I work alongside founders and leadership teams to open doors, build momentum and turn ambition into revenue.
Experience across technology, growth and corporate finance
Where I make a difference
Growth needs the right connections, a clear commercial plan and the resources to execute it. I help bring them together.
Build an ecosystem that creates real commercial opportunity, with partners who can help you reach new customers and markets.
Make your growth story clearer, strengthen your investor positioning and connect with relevant sources of capital.
Bring focus to your sales motion, sharpen your route to market and support the conversations that move opportunities forward.
Experience that travels well
Over 25 years across SaaS, technology and enterprise. From opening new regions and building sales teams to creating alliances and supporting founders through investment and M&A.
View my background on LinkedInA portfolio of ISV and system integrator relationships at Jitterbit, sourcing and influencing millions in new ARR and services revenue.
Connecting ecosystems, launching joint initiatives and building routes to market across EMEA.
During my time at Mediaventura, contributing to successful capital raising and M&A transactions.
EXAMPLE COMMERCIAL WORK
Partner · M&A and corporate finance advisory
VP, UK&I and EMEA · Strategy and go-to-market
Board advisor · GTM and strategic partnerships
Deal origination team, pension funds and LP’s (€500m value)
Working together
You’ve built a business with potential. Now you need experienced commercial leadership to help take it further.
I work with privately owned technology businesses that need senior expertise without a full-time executive appointment. Typically, that means two or three days a week for an agreed period, with clear priorities and hands-on involvement.
Ongoing support across partnerships, sales and GTM. We agree the outcomes, scope and cadence around your business.
Support for a specific challenge: refining your route to market, building a partnership strategy or preparing the business for investment.
A practical starting point to review your current position, identify opportunities and map the next steps.
Most businesses don’t need more ideas. They need the right commercial structure, and the right people to unlock it.
Barry Flaherty
Let’s explore the possibilities
Whether you need stronger partnerships, a clearer path to investment or a more focused commercial engine, let’s start with a conversation.
Based in the UK. Working internationally.